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A BASKETBALL COLLECTION BY ADIDAS AND PHARRELL WILLIAMS

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0-60: PHARRELL'S NEW SILHOUETTE

Pharrell Williams brings his creative vision into a 10-piece basketball collection, highlighting unity and identity through it’s recurring thumbprint motif and tie-dye palette. At the center of the collection is the brand-new 0-60 performance basketball sneaker. Crafted in a high-top silhouette with a bold outsole and adjustable sockliner, it combines precision fit and superior comfort.

ADIDAS ORIGINALS = PHARRELL WILLIAMS

First launched in 2014, the adidas Originals = Pharrell Williams collaboration is an extension of Pharrell’s vision to connect people with love, passion, energy, and color as a celebration of the diversity of humanity.

”What I’m trying to do is use my platform for people to tell their stories. The purpose of the collaboration is to provide that opportunity.”

PHARRELL WILLIAMS

Throughout all of my work with adidas Originals, I’ve just tried to tell stories that might not otherwise be heard and use this platform to channel positive energy where we can. adidas and I share the same values and are dedicated to changing lives through sports, and just knowing that our work together can impact others is really what it’s all about. Our collaboration is about the recognition and celebration of different colors, spirituality, and cultures. The  point is to highlight the differences so people can realize that despite all those differences, we're basically the same.

PHARRELL WILLIAMS